Recently, we spoke with a company with what appears to be a common problem. Working together, their Sales and Marketing teams designed a new product launch and set realistic expectations and goals for its success. Collateral and messaging reached the sales team, and launch plans were in place for months. Yet, when the new product went to market, the launch didn’t meet expectations.
Months later, the company decided to reintroduce the product with a new approach.
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Product or Service Introduction