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How to Track Form Abandonment Using Google Universal Analytics Events

Posted by Gavin Matthews
9/21/14 10:33 AM

Form abandonment measurement is an excellent tool for monitoring how and why your visitors navigate and interact with your form-based interactions. Since testing and data are your only means to knowing user behavior on a live site, it is crucial to back iterate only with firm information, drawn from user analysis. Whether using metrics to track visitors or interaction with your sales training solution, the numbers matter! Thankfully, Google provides the best toolset on the market, for free, to enable you to granularly monitor your content: Google Analytics.

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Topics: Marketing, Product Development


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